Spain based bedbank Hotelbeds, announced an agreement with Geneva Tourism Board to educate travel trade partners and drive incremental tourism arrivals to the Swiss city.
Partners will now work together on recovery efforts through till the end of October.
With the new cooperation, the special discounted offers of the hotels and suppliers participating in the campaign will be delivered to the travel trade buyers in different markets through Hotelbeds platforms.
Hotelbeds will open a special landing page for Geneva on its platforms to allow buyers easy access to related products, as well as promote the city via newsletters and a dedicated webinar.
In a recent press statement from Hotelbeds, Gareth Matthews, Marketing and Communications Director at Hotelbeds says: “We are delighted to partner with Geneva Tourism Board. We have developed a comprehensive recovery campaign for Geneva Tourism Board focusing on the most relevant source markets in Europe for the upcoming months. We look forward to driving high-value, incremental bookings to the city that will boost not only room nights but revenue performance too.”
Jonathan Robin, Director Markets & Leisure – Geneva Tourism & Conventions Foundation added: “With the COVID-19 pandemic we immediately saw the need to adjust our marketing and sales strategy. That´s why we launched our Recovery campaign and we recognized that we needed a B2B partner like Hotelbeds to drive travel trade bookings to the destination once travel was permitted again. We are confident that Hotelbeds, being a key player in the market, can help our city of Geneva to reclaim some of the lost opportunities for the summer season by providing us with high-value guests with above average total spend.”
