Tripadvisor today announced the launch of two new technology solutions for hotels, Spotlight and Reputation Pro.
These tools are developed to help hospitality businesses rebuild traveler confidence, attract new customers and make smart, data-driven decisions to increase profitability during the pandemic.
Spotlight and Reputation Pro come following the launch of Tripadvisor’s previous tools called Travel Safe and Contactless Menus and Menu Connect earlier this year.
“Since the start of the pandemic, we’ve increased our focus on making the business of hospitality easier for hoteliers. Now more than ever, they need actionable insights and easy-to-use tools that help build their brand and maximize their profitability, all while saving them time,” said Martin Verdon-Roe, general manager of hospitality solutions at Tripadvisor.
“The launch of Spotlight and Reputation Pro, alongside our existing Business Advantage and Sponsored Placements solutions, marks a huge step forward in our efforts to help hoteliers navigate the pandemic in the short term and position their business for a return to profitable growth in the long term.”
Spotlight subscribers will benefit from two brand new Tripadvisor capabilities – Rate Spotlight and Market Spotlight – aimed at ensuring they stay one step ahead of the competition.
With Rate Spotlight, hoteliers can:
- Compare nightly rates to the competition on one dashboard across room types and length of stay
- Adjust rates based on the most accurate, real-time intelligence
- Drill into nightly rates by market and channel to identify parity issues, and monitor whether distribution partners are undercutting them on price
With Market Spotlight, hoteliers can:
- Anticipate future demand by utilizing the massive scale of Tripadvisor, combined with other important travel data such as flights, alternative accommodation and others,
- Maximize RevPAR by taking precise action based on expected demand for future stay dates
“OTA Insight and Tripadvisor are both industry leaders in data intelligence with a shared culture of disruptive innovation,” said Sean Fitzpatrick, CEO at OTA Insight. “Our partnership with Tripadvisor will provide hoteliers with access to unique traveler demand insights to navigate challenging market conditions and find new revenue opportunities.”
With Reputation Pro, hoteliers can leverage Tripadvisor’s unique heritage as the review platform that people trust around the world to greatly increase traveler confidence to book. Reputation Pro enables hoteliers to:
- Lean on the Tripadvisor brand to accelerate their collection of high quality reviews via email, text message and mobile app
- Receive real-time review notifications so they never miss a new review
- Respond to reviews across multiple platforms – including Tripadvisor, Google and Facebook – all from one dashboard
- Access Tripadvisor’s industry-leading review insights, including sentiment analysis, to identify specific aspects of the guest experience that are driving positive or negative feedback and make adjustments to the customer offering that improve the hotel’s brand reputation
Spotlight and Reputation Pro will be available alongside Tripadvisor’s popular Sponsored Placements and Business Advantage solutions, and owners can try both new solutions for free when they sign up online.
