TUI Group is powering an upgraded tours and activities platform for Eurostar, the high-speed rail link between the UK and mainland Europe.
The enhanced version of the digital platform now enables Eurostar customers to choose from over 5,000 excursions, activities and tickets, available in all Eurostar destinations.
Henry Ledden, Head of Digital, Eurostar, said: “As people start planning their first trips after lockdowns, they are looking for new experiences. Our updated activities platform offers a selection of the best things to do across our destinations making it even easier to plan an escape as travel restrictions ease.”
The existing tours and activities agreement between TUI and Eurostar started in 2018, but the custom-built digital distribution platform is part of a wider collaboration that sees TUI become Eurostar’s preferred Tours & Activities partner. In addition to developing the digital platform, TUI is also providing all 5,000 excursions, activities and tickets.
“Eurostar was our first international rail partner, and we are very proud to grow our collaboration, providing a digital solution to deliver more great experiences for their customers.” Commented Nishank Gopalkrishnan, Chief Business Officer of TUI Musement, the Tours & Activities division of TUI Group. “This is also further recognition of the growth of our supply portfolio, globally and within Europe, and the scalability of our digital distribution solutions.”
