Accor, global leader in augmented hospitality, and the developer of Nest+ Basarab mixed-use project are proud to announce their partnership, which brings a double premiere for the Romanian hospitality market: the Tribe Bucharest Basarab hotel and Adagio Bucharest Basarab aparthotel, together in one building, to be opened in 2024 in Bucharest.
The future hotels will be located within the existing Nest+ Basarab mixed-use lifestyle compound, next to Basarab Bridge, close to the city center and to all relevant business and lifestyle attractions of the city. Tribe-Adagio Hotels will be operated by Accor in the framework of a management contract.
Tribe is Accor’s latest lifestyle brand, growing quickly across Europe, an artfully curated hotel experience that makes it a leader in the design-led affordable luxury sector. The new 85-bedroom hotel is designed for guests and locals, offering an astonishing public space with a fresh wall, a restaurant, a bar with outside terrace, a multi-purpose room which can be divided into separate meeting spaces and underground parking. More so, the concept also features a pool and wellness area and a gym which will be open for both the hotel quests but also for the local community. With a unique and innovative design conceived by an internationally recognized designer, a strong identity, open common areas, new technology and user-friendly services, the 4-star midscale hotel will stand for hospitality reinvented, for a complete urban lifestyle experience where the democratization of good design is the key.
The new Adagio Aparthotel will offer 115 guest rooms and suites, a living room which acts as reception and lobby, breakfast area, laundry room for guests and its own underground private parking. Adagio is designed those who seek the comfort of an apartment with hotel services for extra convenience. Adagio is a strong brand offering a living space rather than just a hotel room, so guests have space to sleep, eat, entertain and work. The brand Adagio is a perfect solution for mid- and long-term stays: privacy, autonomy and flexibility. The new hotels will be located on Miron Costin Street, close to Basarab Bridge and Basarab Train Station. Within five minutes walking from the Central Train Station in Bucharest, “Gara de Nord”, six minutes’ drive to Victoriei Square and 10 minutes of Universitate Square, kilometer 0 of the capital city, the location is very convenient due to its great accessibility by train, bus, tram and metro.
“The revolutionary concept of the Tribe lifestyle brand and the recomforting convenience and warmth of the Adagio Aparthotel will generate a formidable magnetism around the destination, due to their novelty and because they address market segments which are not covered by the existing hospitality offer – the upper-mid-scale lifestyle design hotels for contemporary nomads and the long-term stays. Hence, we are confident that they will be warmly welcomed by the market and enjoy a successful launching and operation.” stated Frank Reul, Vice-President of Development for Northern Europe at Accor.
“The announcement of this bold project reflects our commitment to bring new, exciting products and services to Bucharest, as well as to contribute to the growth of the local community, by reviving an area of great potential. Our partnership with leading global hospitality group Accor guarantees the quality of our products, as well as service excellence. Accor’s professional team and global know-how ideally complement our development capabilities and support us in fulfilling our vision of turning the Tribe-Adagio Hotels into a lighthouse for business and leisure travelers, as well as for our neighbors.” stated Lucian Marinescu, Pre-Opening General Manager, Tribe Bucharest Basarab & Adagio Bucharest Basarab.
