SafetyPay, the leading digital alternative payment platforms providing solutions across Latin America and Europe, today announces a new partnership with LATAM Airlines Group, to enable its digital payment wallet and thus, contributing to the airline’s digital transformation project.
SafetyPay’s solution will allow non-card holders and fraud-wary consumers to participate in the purchase of airline tickets via bank transfer or cash without sharing their information online. The platform expands the possibility for LATAM Airlines Group to access more customers by accepting alternative forms of payment.
LATAM, the airline group that best serves connectivity within the region and South America along with the rest of the continents, has been focusing on its digital transformation with the goal of offering customers a better online and digital experience when flying. This spans the entire journey beginning with the planning and purchasing, all the way to the end of their travel. The digital solution now offered, and enabled by SafetyPay, aims to provide bank transfers and cash payment solutions, in addition to credit card transactions, for all customers. The digital solution also seeks to reduce the number of required fields and minutes to purchase a ticket, reducing it in more than 10 minutes. New purchase transactions will reduce the number of fields from 18 to two, and the number of minutes to complete a transaction to 4:55 minutes. Furthermore, the airline will be able to send instant confirmations and tickets to its customers.
“Providing a payment solution to include un- and under-banked customers has been one of the key goals of SafetyPay since it was founded more than a decade ago,” said Gustavo Ruiz Moya, CEO, SafetyPay. “Offering a secure, risk-fraud, payment solution to buy airline tickets using a digital wallet is key to tap a larger number of customers that either do not have credit cards or have them but do not want to use. Our payments solutions which leverage the latest technology to protect our customers and offer them the best experience online will contribute to a better and quicker online sales experience.”
The partnership was recently launched in Chile, Colombia and Ecuador, while other markets such as Brazil and Peru will follow next year.
SafetyPay currently partners with 380 banks in 17 countries worldwide, across Latin America, Europe and North America.
Nicolas Salazar, VP eBusiness for LATAM Airlines and head of the digital transformation team commented, “Since 2019, we have been implementing an ambitious transformation to build a customer centric end-to-end digital experience, and thus, make life easier for our passengers throughout their complete journey. We have been focusing on eliminating barriers, simplifying rules, reducing transaction times with a clear focus of improving our customer’s experience and creating value. The partnership with SafetyPay allows us to bring new digital payment solutions to our customers”.
