Priceline, one of North America’s leading online travel agencies, announced today a New Distribution Capability (NDC) agreement with British Airways and Iberia, part of International Airlines Group (IAG), one of the world’s leading airline groups.
The NDC partnership will allow travelers searching and booking on Priceline to gain access to the airline group’s full range of fares and additional product offerings, including flexible booking options and ancillaries, such as seat selection and checked bags.
“Priceline’s new connectivity to British Airways and Iberia allows us to further our mission to provide our customers with the very best in travel deals, whether traveling domestically or abroad,” said Matthew Bell, Vice President, Flights, Priceline. “We are thrilled to expand our valued partnership with IAG.”
“The agreement with Priceline represents an excellent opportunity to strengthen our collaboration with one of the leading travel agencies in North America through the NDC channel,” said Miguel Henales, Digital Business & NDC Director at Iberia. “It will help us to reach a greater number of customers with all Iberia & British Airways products and all the advantages that this model brings.”
“British Airways welcomes this announcement with Priceline and the great work to ensure our mutual customers have access to our NDC content and functionality, including our additional price points and enhanced self service functionality,” said Ian Romanis, Director of Retail & CRM at British Airways. “We are excited to see the benefits this partnership will bring to our mutual customers in North America and beyond.”
The new strategic partnership also extends across Priceline’s parent company, Booking Holdings, including Agoda, who continues to strengthen its flight and connected trip proposition within the Asia Pacific region.
