Ukranian low cost carrier, SkyUp has signed a distribution agreement with Sabre.
SkyUp has joined nearly 400 international airlines that use Sabre GDS to interact with a wide target audience. Sabre Marketplace provides effective marketing and sale of fares for airlines, hotel rooms, car rentals, train tickets, and other travel services through agencies and corporations around the world that use a global distribution system to search, book, and manage travel.
“Sabre is delighted to develop a strategic partnership with SkyUp and provide the airline with broad reach and cutting-edge capabilities to promote, personalize, and sell airline’s products globally through our global distribution system,” said Dino Gelmetti, Vice President, Sabre Travel Solutions at EMEA region. “This new agreement reaffirms the value of GDS and the indirect sales channel for carriers looking to increase sales and accelerate profit growth. This is especially important in the current environment, when airlines are focused on recovering from the COVID-19 crisis”.
“As air travel recovers after the pandemic and geography of SkyUp flights expands, we need efficient and reliable distribution technologies that will allow us to promote and sell our products through all channels that travelers want to use,” said Dmytro Seroukhov, CEO of SkyUp Airlines. “The choice of Sabre is fully consistent with our development strategy aimed at continuous change and improvement. Sabre’s global reach and ability to retail and distribute our offerings through agencies around the world will enable us to achieve our goals faster”.
