Finnair is set to restart its popular travel retail service in December, offering customers even more choice and possibilities to personalise their travel experience.
The Nordic carrier will offer a renewed travel retail pre-order service, with a great variety of products on offer to ensure every customer receives their desired item.
The new luxury range has been inspired by Nordic design and sustainability and will be continuously updated and developed to ensure items are popular and relevant.
Items include accessories and cosmetics from brands such as Marimekko, Makia (which makes bags out of recycled material), Rokua (organic skincare for men), Het-ki-nen (organic pine lip balm) and Lancome Idole Edp with refillable bottle.
This offering will be available on both intercontinental and European flights* and will create a seamless experience from the moment a customer makes any order, to their purchase being delivered inflight.
Elina Wahlman, Finnair Business Manager, Travel Retail and Ancillaries, said: “We are excited to be bringing back our travel retail service, offering customers a great selection of popular products.
“With more focus on pre-orders, we can ensure we only carry items that our customers need, which helps reduce aircraft weight and thus emissions.
“Customers’ interest in online shopping and pre-ordering travel retail is growing, and so our aim is to focus on developing our digital channels and pre-order selection to better serve these needs and wishes.”
Finnair customers can pre-order retail products before their journey online via Finnair Shop on finnairshop.com or within the Finnair mobile app.
During the flight customers can also shop for their return flight via Finnair’s Nordic Sky internet portal, which offers access to buy products or read a variety of magazines and newspapers online.
Customers on flights to/from the majority of non-EU destinations** will also be able to purchase from a range of 17 best seller products via the inflight trolley, including items from Iittala, Balmuir, BioEffect and Kyrö Distillery..
Finnair’s focus on sustainability has seen increased focus on managing aircraft weight, including the removal of printed inflight magazines and replaced by digital access through finnairshop.com, the inflight entertainment system and the Nordic Sky portal onboard.
By encouraging the pre-ordering of items and only having a small offering inflight, the airline will see reduced aircraft weight and emissions, and less waste.
In April 2020, Finnair suspended inflight retail trolley on flights within the EU in a bid to reduce aircraft emissions and fuel burn. As a result, 70,000kg less fuel is consumed and 220,000kg of CO2 emissions are saved annually (calculated on 2019 traffic levels).
