Hyatt Hotels Corporation announced today that a Hyatt affiliate has entered into a franchise agreement with First Hotel Reisen AB to open the first Hyatt property in Sweden. Hotell Reisen is currently undergoing extensive refurbishment and will be available on Hyatt’s booking system on an unbranded basis as of December 1, 2020 with plans to join The Unbound Collection by Hyatt brand in early 2021. In the Nordics, the hotel will join the planned Grand Hansa Hotel in Helsinki, Finland as part of The Unbound Collection by Hyatt and Hyatt Centric Reykjav\u00edk in Reykjavik, Iceland. The three hotels represent strategic cornerstones in Hyatt\u2019s expansion plans for Northern Europe.<\/p>\n\n\n\n
Located in the heart of Stockholm\u2019s old town directly on the waterfront and on Skeppsbron, Hotell Reisen is rich in history, dating back to the 17th century. The property will offer cultural moments for guests seeking a sophisticated yet unscripted experience, as it will be located within walking distance of many of Stockholm\u2019s landmark attractions. Independent-minded travelers can experience highlights of the city including The Royal Palace and the ferry to Djurg\u00e5rden, bringing guests to the tranquil oasis that is home to many of the city\u2019s most famous museums and cultural attractions.<\/p>\n\n\n\n
\u201cAt Hyatt, we are focused on thoughtful growth based on locations that matter most to our guests, World of Hyatt members and customers, and Stockholm has been a priority market for some time,\u201d said Peter Norman, senior vice president of development Europe, Hyatt. \u201cWhile Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt brand. This brand has seen great momentum across the region, as each property celebrates their destination\u2019s distinct culture and atmosphere, and we look forward to expanding the brand\u2019s footprint in the Nordics.\u201d<\/p>\n\n\n\n
The name of Reisen originates from a 1750\u2019s coffee house run by a Dutchman, Frederik Reiss. As the coffee house was a popular meeting space for merchants and travelers from all over the world, Frederik Reiss\u2019s daughter soon started to rent rooms in the early 19th century. Ever since, the building has been in use as a hotel and today is a celebration of the vibrant and rich history of Sweden\u2019s capital.<\/p>\n\n\n\n
\u201cWe are delighted to work alongside Hyatt for the first Hyatt hotel in Sweden,\u201d said Anders Moe, CEO of Host AB which owns First Hotel Reisen AB. \u201cIn creating a destination that locals and guests from afar will treasure, Hotell Reisen will honor the history of the building and the city. The combination of our expertise in Sweden\u2019s hospitality market and Hyatt\u2019s international reputation will allow for our vision to come to life.\u201d<\/p>\n\n\n\n
Born out of the belief that every property has a unique story to tell, The Unbound Collection by Hyatt brand invites guests to discover unforgettable places, showcasing the uniqueness of each property\u2019s location. Hotell Reisen will join the eight European hotels under The Unbound Collection by Hyatt brand, including Great Scotland Yard Hotel, H\u00f4tel Martinez, H\u00f4tel du Louvre, H\u00f4tel du Palais Biarritz, P\u00e1risi Udvar Hotel Budapest, Hotel SOFIA Barcelona as well as Byblos Hotel and Grand Hansa Hotel, which are both expected to open in 2022.<\/p>\n\n\n\n