{"id":715,"date":"2020-10-22T18:12:31","date_gmt":"2020-10-22T15:12:31","guid":{"rendered":"https:\/\/turizmpress.com\/en\/?p=715"},"modified":"2020-10-22T18:12:35","modified_gmt":"2020-10-22T15:12:35","slug":"hilton-and-amadeus-renew-and-expand-exclusive-business-intelligence-partnership","status":"publish","type":"post","link":"https:\/\/turizmpress.com\/en\/technology\/hilton-and-amadeus-renew-and-expand-exclusive-business-intelligence-partnership\/","title":{"rendered":"Hilton and Amadeus renew and expand exclusive Business Intelligence partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Amadeus\u2019 Demand360\u00ae, Rate360\u00ae, Agency360\u00ae continues to provide Hilton with forward-looking data to advance hotelier decision making, optimize channel mix and strengthen Revenue Per Available Room and adds GDS Advertising endorsement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Today, Hilton and Amadeus announce an extension of their Business Intelligence partnership for\u00a0<a href=\"https:\/\/www.travelclick.com\/solutions\/business-intelligence\/enterprise-hotel\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Demand360, Rate360, and Agency360<\/a>. These solutions provide the most comprehensive, forward-looking market data in the hospitality industry, allowing hoteliers to advance their decision making, optimize channel mix, and strengthen revenue per available room (RevPAR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the deal,\u00a0<a href=\"https:\/\/www.travelclick.com\/solutions\/business-intelligence\/demand360\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Demand360<\/a>\u00a0which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton\u2019s Revenue Management System (GRO). With this integration, Demand360 data provides GRO\u2019s analytics with improved visibility of booking activity that would otherwise not be accessible to the system. The result seen by the Hilton properties that recently completed the pilot integration is refined decision-making, enabling revenue improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the business intelligence solutions, Hilton will also be encouraging hotels within their portfolio to adopt Amadeus\u2019\u00a0<a href=\"https:\/\/www.travelclick.com\/solutions\/media\/travel-agent-gds\/gds-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GDS Advertising\u00a0services<\/a>. GDS advertising is a proven tool to help hoteliers attract high-value GDS bookings and target travel agents at the point of sale across all four of the industry-leading global distribution systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hilton will continue to recommend\u00a0<a href=\"https:\/\/www.travelclick.com\/solutions\/business-intelligence\/demand360\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Demand360<\/a>,\u00a0<a href=\"https:\/\/www.travelclick.com\/solutions\/business-intelligence\/rate360\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rate360<\/a>,\u00a0<a href=\"https:\/\/www.travelclick.com\/solutions\/business-intelligence\/agency360\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Agency360<\/a>\u00a0for use in its properties and work with Amadeus to increase adoption across the organization\u2019s brand portfolio, which includes more than 6,200 hotels across 118 countries and territories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive\u201d said&nbsp;<strong>Jonathon Wardman, Vice President,&nbsp; Commercial Capabilities, Hilton<\/strong>. \u201cHaving access to business intelligence solutions and strategically leveraging GDS Advertising from Amadeus will play a key role in finding continued success with our individual properties \u2013 from viewing forward-looking booking data to competitive set pricing and increasing GDS share.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis longstanding partnership with one of the world\u2019s leading hospitality organizations is just another example of how Amadeus\u2019 products are instrumental to the future growth of global brands\u201d added\u00a0<strong>Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus<\/strong>. \u201cWe\u2019re proud to empower Hilton hoteliers with data found nowhere else in the industry to aid in their crisis recovery planning and beyond.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/amadeus.com\/en\/insights\/press-release\/hilton-amadeus-renew-expand-exclusive-business-intelligence-partnership?cid=4295smo-brand&amp;ls=smo&amp;ts=twitter\" target=\"_blank\" rel=\"noreferrer noopener\">Amadeus<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amadeus\u2019 Demand360\u00ae, Rate360\u00ae, Agency360\u00ae continues to provide Hilton with forward-looking data to advance hotelier decision making, optimize channel mix and strengthen Revenue Per Available Room and adds GDS Advertising endorsement In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Today, Hilton and Amadeus announce an extension of their Business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,3,5],"tags":[58,48],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-hotels","category-technology","tag-amadeus","tag-hilton"],"yoast_head":"<!-- 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