UNWTO and Instagram have joined forces to produce a \u2018Tourism Recovery Playbook\u2019, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth.<\/p>\n\n\n\n
This first ever partnership with Instagram forms part of UNWTO\u2019s wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram\u2019s recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector\u2019s recovery. The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO brings together political and business leaders, and after of UNWTO amplifying tourism\u2019s unified response to the climate emergency at the UN Climate Change Conference COP26 in Glasgow.<\/p>\n\n\n\n
Expert insights into storytelling for tourism<\/strong><\/p>\n\n\n\n The Recovery Playbook provides insights into making the most of the platform, from producing Reels to showcase destinations to using Guides and other tools to illustrate how the sector is ready to welcome tourists back safely and responsibly. It also explores the best ways to encourage renewed local travel, while raising environmental awareness. Alongside best practice and tips on effective tourism storytelling, the publication also features case studies of small businesses and destinations have successfully used Instagram to connect with key audiences during the pandemic.<\/p>\n\n\n\n In his foreword to the Tourism Recovery Playbook, UNWTO Secretary-General Zurab Pololikashvili says: \u201cAs parts of the world begin cautiously opening up again, now is the time to be creative in showing why tourism matters \u2013 for individuals, for our communities and for our planet. UNWTO\u2019s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference.\u201d<\/p>\n\n\n\n \u201cWe know countless small businesses and destinations are ready to welcome the world back to their doorsteps,\u201d said Asya Kislyuk, Policy Programs Manager at Instagram. \u201cInstagram is proud to provide a playbook for people to help make it happen when the time is right \u2013 safely and sustainably.\u201d<\/p>\n\n\n\n Advancing UNWTO\u2019s digital shift UNWTO and Instagram have joined forces to produce a \u2018Tourism Recovery Playbook\u2019, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth. This first ever partnership with Instagram forms part of UNWTO\u2019s wider shift towards harnessing the power of digital innovation to drive […]<\/p>\n","protected":false},"author":1,"featured_media":5504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"UNWTO Partners with Instagram to Help Destinations Recover #UNWTO #Instagram #travelnews #tourismnews","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[30,27,28,1,26,5],"tags":[476,25],"class_list":["post-5502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-americas","category-asia-pacific","category-europe","category-middle-east","category-technology","tag-instagram","tag-unwto"],"yoast_head":"\n
<\/strong>This first collaboration with Instagram builds on UNWTO\u2019s ongoing turn towards greater use of digital tools and visual storytelling to make clear the relevance and importance of tourism to economies, societies, and planet. The Organization has accelerated this shift in its efforts to scale up Member support and enable them to better seize the advantages of digital communications platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"