The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group.<\/p>\n\n\n\n
The memorandum establishes the framework for a collaborative arrangement that will create a seamless visitor experience for Chinese tourists travelling to Saudi. The agreement is part of STA\u2019s strategy to employ the latest technology to deliver seamless traveler experiences.<\/p>\n\n\n\n
Alibaba Cloud will also provide technical support to STA and help STA promote Saudi as a tourist destination to travelers in the Chinese market.<\/p>\n\n\n\n
\u201cAs Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,\u201d said Fahd Hamidaddin, CEO of STA.<\/p>\n\n\n\n
\u201cThe recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernise the wider global tourism eco-system.\u201d<\/p>\n\n\n\n
Through the collaboration, Alibaba Cloud will deploy advanced, secure and reliable cloud services and technologies to create an improved digital experience for Chinese tourists traveling to Saudi and allow for the automation of services in content delivery, digital storage, and digital processing.<\/p>\n\n\n\n
Selina Yuan, General Manager of International Business, Alibaba Cloud Intelligence and Vice President of Alibaba Group said \u201cThis collaboration brings together two key actors in the tourism sector who can set a new standard for providing a travel experience like no other. With Alibaba Cloud leading the digital transformation of tourism, and Saudi\u2019s unique destinations, this is a combination which will help to re-invigorate the tourism sector.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group. The memorandum establishes the framework for a collaborative arrangement that will create a seamless visitor experience for Chinese tourists travelling to Saudi. The agreement is part of STA\u2019s strategy to employ […]<\/p>\n","protected":false},"author":1,"featured_media":4838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Saudi Tourism Authority partners with Alibaba Cloud #SaudiArabia #Alibaba #travelnews #tourismnews","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[28,26,5],"tags":[49,100],"class_list":["post-4836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-middle-east","category-technology","tag-china","tag-saudi-arabia"],"yoast_head":"\n