British Airways has today unveiled its new inflight digital ordering platform, giving customers travelling in Euro Traveller the option to order additional snacks and drinks mid-flight, directly to their seat.<\/p>\n\n\n\n
The new inflight ordering system will complement the airline\u2019s current \u2018Buy Before You Fly\u2019 offering, where customers are encouraged to order from the airline\u2019s full Speedbird Caf\u00e9 menu, including items from its Tom Kerridge range, in advance of travel.<\/p>\n\n\n\n
The new digital ordering system means that customers who wish to add to an existing pre-order, or for those who did not place an order before travel, can do so at any point during their flight. The proposition will initially be available from July 19 on selected routes before rolling out across other eligible services.<\/p>\n\n\n\n
To place an order, customers simply connect to the on board Wi-Fi service free of charge via shop.ba.com, click on the \u2018shop\u2019 option for their flight, and a virtual menu will display the range of drinks and snack options on offer. Orders can be made via all major credit and debit cards or through Avios. The service will be available on most short haul routes operating from LHR**.<\/p>\n\n\n\n
Tom Stevens, British Airways\u2019 Director of Brand and Customer Experience, said: \u201cThe feedback we have had from customers who have been able to travel and have ordered from our new Speedbird Caf\u00e9 has been extremely encouraging. The Tom Kerridge range, in particular, has gone down a treat.<\/p>\n\n\n\n
We know that customers like being able to purchase their food in advance of travel and guarantee their first choice, however we also understand the importance of an extra cup of tea or a gin and tonic, in the moment. We think that this new digital ordering proposition, coupled with our pre-purchase option is a winning combination, catering for everyone\u2019s needs.\u201d<\/p>\n\n\n\n
British Airways\u2019 Speedbird Caf\u00e9 menu is still available to pre-purchase at highlifeshop.com for short haul flights in Euro Traveller, and the airline will also continue to offer a complimentary bottle of water and snack to all customers on board.<\/p>\n\n\n\n
The introduction of in-seat ordering follows the successful launch of \u2018Your Menu\u2019 in British Airways\u2019 Heathrow lounges, the new digital table service which requires only the scan of a QR code to enable orders to be delivered to each individual customer.<\/p>\n\n\n\n
Source: British Airways<\/p>\n","protected":false},"excerpt":{"rendered":"
British Airways has today unveiled its new inflight digital ordering platform, giving customers travelling in Euro Traveller the option to order additional snacks and drinks mid-flight, directly to their seat. The new inflight ordering system will complement the airline\u2019s current \u2018Buy Before You Fly\u2019 offering, where customers are encouraged to order from the airline\u2019s full […]<\/p>\n","protected":false},"author":1,"featured_media":4186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"British Airways unveils inflight digital ordering platform #BritishAirways #airlinenews #aviationnews","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,1],"tags":[121,123],"class_list":["post-4184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airlines","category-europe","tag-aviation","tag-british-airways"],"yoast_head":"\n