Hong Kong based Cathay Pacific has launched today a new premium travel lifestyle brand \u201cCathay\u201d<\/p>\n\n\n\n
Airline says \u201cCathay\u201d will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness over the coming months.<\/p>\n\n\n\n
\u201cCathay\u201d brings together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the way the customers interact with the carrier, including how they earn status and use miles.<\/p>\n\n\n\n
At the same time, the new brand will integrate airline’s offerings.<\/p>\n\n\n\n
The first of these offers \u2013 a new Cathay co-branded credit card \u2013 will be launched in Hong Kong soon. These will all culminate in a refreshed customer relationship programme in the first half of 2022.<\/p>\n\n\n\n
Initially, \u201cCathay\u201d will only be available in Hong Kong while Cathay Pacific will continue to be the global brand however company aims to expand the \u201cCathay\u201d premium travel lifestyle brand to other markets.<\/p>\n\n\n\n
Chief Executive Officer Augustus Tang said: \u201cOur ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world.<\/p>\n\n\n\n
\u201cAt the heart of the \u2018Cathay\u2019 brand is a celebration of all the best things we love \u2013 and have missed \u2013 about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel.<\/p>\n\n\n\n
\u201c\u2018Cathay\u2019 reinforces our commitment to engage with our customers in their everyday lives with world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our \u2018Move Beyond\u2019 purpose.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Hong Kong based Cathay Pacific has launched today a new premium travel lifestyle brand \u201cCathay\u201d Airline says \u201cCathay\u201d will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness over the coming months. \u201cCathay\u201d brings together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the […]<\/p>\n","protected":false},"author":1,"featured_media":4039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Cathay Pacific launches new premium travel lifestyle brand #CathayPacific #airlinenews #aviationnews","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,28],"tags":[121,140,142],"class_list":["post-4037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airlines","category-asia-pacific","tag-aviation","tag-cathay-pacific","tag-hong-kong"],"yoast_head":"\n