Sabre Corporation a leading software and technology provider that powers the global travel industry, has worked with The Ascott Limited (Ascott) to onboard more than 10,000 units across 61 properties under TAUZIA Hotel Management (TAUZIA) for booking on Ascott’s newly launched discoverasr.com. This is the first time guests can book TAUZIA’s properties on Ascott’s online booking platform through Sabre’s SynXis Central Reservations.
In July 2021, Ascott launched discoverasr.com, unifying Ascott’s award-winning lodging brands on a single global online travel booking platform. discoverasr.com provides guests with one-stop access to Ascott’s more than 400 serviced apartments, co-living spaces, and hotels with a total of about 77,000 units, across more than 130 cities in over 30 countries. Dovetailing with the launch of discoverasr.com, members of TAUZIA’s My TAUZIA Privilege (MTP) loyalty program who join Ascott’s loyalty program, Ascott Star Rewards (ASR), can receive perks such as 2,000 bonus ASR points, 25% discount e-vouchers, and membership tier matching.
Indonesia-headquartered TAUZIA, which became part of Ascott in 2018, has a portfolio of over 120 properties. TAUZIA offers a range of brands to suit guests’ lifestyles including Préférence, Vertu, Harris, FOX, YELLO, FOX Lite, and POP!.
Sabre’s SynXis Central Reservations (CRS) enables leading lodging companies like Ascott to control all reservations in real-time through a single platform. It also provides an intuitive chain-wide performance overview and insights to help improve distribution, increase bookings, and optimize offerings to guests.
“We’re thrilled to strengthen our relationship with Ascott,” said Frank Trampert, senior vice president and global managing director for Sabre Hospitality Solutions. “With TAUZIA’s seven brands now onboard the newly launched discoverasr.com, guests can access Ascott’s award-winning lodging brands on one online global booking platform. Sabre’s solutions provide a single system of record that offers real-time performance insights and opportunities to increase revenue per room with pre-packaged rates and targeted add-ons. As Ascott expands its global portfolio, the scalable platform will also allow new properties to be easily onboarded.”
Source: Sabre
This post was published on 22 July 2021 3:52 pm