A recent survey by B2B travel platform RateHawk reveals that while 92% of travel professionals are satisfied with their jobs, they are grappling with significant operational challenges. These include intense competition, rising customer expectations, and the time-consuming process of finding the best deals. According to the research, a quarter of professionals cite intense competition as their biggest obstacle, while 15% struggle to maintain their income levels.
The survey highlights a growing interest in technology as a solution to these challenges. Twenty-nine percent of travel professionals believe that access to better technology to increase business efficiency would be the most meaningful change in the industry. Automation tools are the most sought-after technology, with 49% of respondents expressing a need for them. Furthermore, nearly half of the professionals surveyed stated that searching for competitive travel offers is their most time-consuming task.
Looking ahead, a significant portion of respondents see advanced technologies as “game-changers.” Specifically, 34% believe that AI-powered personalization and advanced analytics tools will be transformative. The demand for mobile tools is also rapidly increasing, particularly among the younger generation of professionals. Astrid Kastberg, Managing Director at RateHawk, found it encouraging that travel professionals are embracing innovation as a positive force for the industry.
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This post was published on 11 September 2025 12:19 pm