Sabre Corporation and GOL Airlines, Brazil’s largest domestic airline, today announced the airline’s successful technology migration to Sabre’s Revenue Optimizer solution.
Sabre’s Revenue Optimizer will help GOL Airlines take a 360-degree approach to forecasting, analyzing and optimizing its revenue streams by providing visibility into the total revenue for every flight, market and departure date.
Revenue Optimizer is a real-time revenue management solution that leverages intelligent decision support to recommend availability, customer choice-based demand forecasting and competitive intelligence.
Since the beginning of the COVID-19 pandemic, Sabre has continued to evolve and improve the solution, providing airlines with actionable insights into the current travel market. Revenue Optimizer incorporates available competitor fare data to adjust availability considering market context. It also automatically corrects demand forecasts based on the latest booking activity in the market, which is essential in today’s unpredictable travel environment.
“As the travel market slowly recovers from the effects of the pandemic, it’s more important than ever to leverage technology solutions that help us maximize revenue,” said Renato Bellomo, revenue management director at GOL Airlines. “We couldn’t be more pleased with how smoothly the implementation process went. This next-generation tool is vital in a market where competitors are adopting increasingly aggressive and dynamic tactics.”
GOL recently increased its capacity to nearly 400 flights per day, increasing frequencies in its hubs in São Paulo, Rio de Janeiro, Fortaleza, Salvador and Brasília.
“We are thrilled that GOL Airlines implemented Sabre’s Revenue Optimizer solution and that the process went so smoothly” said Ana Maria Escobar, vice president, airline sales for Latin America and the Caribbean, Sabre Travel Solutions. “Revenue Optimizer equips airlines with essential real-time, data-driven technology to leverage insights that can help them overcome these challenging times and thrive in the longer-term.”
Revenue Optimizer empowers airlines to make decisions based on current data, leading to potential opportunities for increased revenues. The increased clarity and transparency of the data provides a more accurate picture of market and this solution is a core component of Sabre’s Dynamic Pricing and Offer Management suite of products, that will help airlines move forward in their journey to become next-generation travel retailers.
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