UEFA announced that Expedia Group will continue to be the Official Travel Partner of the UEFA Champions League for the 2021/22 season.
The one-year deal also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and UEFA Futsal Champions League finals.
The Group’s Expedia and Hotels.com brands will be promoted with multi-market brand campaigns throughout the season. The Hotels.com brand will take its place on the pitch-side boards, while Expedia will be showcased with content and campaigns that combine football, travel and companionship.
Expedia Group, which has been sponsoring the organization since 2018, has become one of the eight official sponsors that have signed an agreement with UEFA for the UEFA Champions League 2021/22 Season.
Guy-Laurent Epstein, UEFA Events Marketing Director, said :
“We are very pleased that Expedia Group has chosen to extend its involvement with UEFA’s flagship club competition for another year. Following some really entertaining campaigns such as Dream Island, Glory Hunters or Casa de Cantona over the past three years, we look forward to what activations Expedia and Hotels.com have in the pipeline for fans this season.”
Jon Gieselman, President of Expedia Brands, said:
We’re delighted to extend our strong partnership with the UEFA Champions League. Fans love football, and those same fans love to travel – it’s as simple as that. Our premium brands offer the best way for fans to get behind their favourite football clubs and when possible, explore new destinations while they’re doing it.”
