A new report by Amadeus, a global travel technology company, reveals that travelers’ desire for technology has reached a record high in 2025. According to the research, passengers are actively embracing artificial intelligence and digital solutions to simplify their journeys, reduce stress, and have a more secure travel experience.
64% of Travelers Want an AI Assistant
One of the most striking findings of the survey is that 64% of travelers want to have an AI-powered virtual assistant to help them during their trip. Moreover, 17% of them are willing to pay up to 5% of their total travel cost for this service.
Technology Integrates into Every Aspect of Travel
The Amadeus report indicates that the use of AI has increased by 64% compared to the previous year. Travelers primarily use AI to save time during the planning phase (42%), receive personalized recommendations (37%), and discover new destinations (36%).
Additionally, 69% of travelers stated they prefer biometric gates, and 66% favor remote baggage check-in services. These figures clearly demonstrate the potential of technology to make airport and hotel processes faster and more seamless.
Amadeus’s Call to the Industry
Amadeus executives noted that travelers’ enthusiasm for adopting technology is a major opportunity for the sector. However, the data also shows that expectations are high, and the entire ecosystem must work together to meet them. According to the company, with the right digital solutions, travel professionals can unlock even more opportunities in the coming years.
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This post was published on 18 September 2025 10:00 pm