TUI Group, one of the world’s leading tourism companies, has signed a long-term strategic partnership agreement with Oman’s tourism development arm, OMRAN Group. The alliance aims to position Oman as a premier sun-and-sea destination for European travelers, in line with the country’s “Oman Vision 2040” strategy.
Five New Resorts Planned in Dhofar As part of the agreement, five new hotels will be developed in the Dhofar region under TUI’s flagship brands. These properties are expected to open for guests in the winter season of 2028, expanding Oman’s appeal as a year-round tourism hotspot.
OMRAN Becomes Strategic Shareholder in TUI OMRAN Group will acquire a 1.4% stake in TUI Group, becoming a strategic shareholder. This shareholding is part of the joint venture deal, with a three-year lock-up period, and reflects OMRAN’s commitment to long-term collaboration.
Focus on Sustainability and Local Impact TUI CEO Sebastian Ebel emphasized that the partnership will deliver high-quality, sustainable tourism experiences while supporting local employment and SME participation. The new resorts will be developed to meet rigorous sustainability standards and contribute to Oman’s economic diversification.
A New Chapter in Global Tourism Development This alliance marks a significant step in TUI’s strategy to co-create new destinations through its integrated business model. For Oman, it represents a major leap toward enhancing its global tourism footprint and attracting international visitors year-round.
Share this content:
This post was published on 18 September 2025 8:58 pm