TUI Group, the world’s leading tourism group, has signed an agreement for a new digital platform for multi-day tours, to be developed in partnership with Nezasa, an award-winning travel technology company. The agreement reflects TUI’s ongoing strategic investment in digital platform capabilities for greater efficiency, speed and to enable further growth in the Tours & Activities sector through delivering better, more personalised experiences for customers.
The growing multi-days tours market is worth an estimated €96 billion* – yet remains largely offline and highly fragmented, presenting a significant consolidation opportunity. Through a digital platform model, TUI aims to drive the transformation of the market and strengthen its role as a leading player in multi-day tours.
We have achieved strong growth in excursions, activities and tickets through the Musement platform and will now leverage this experience to drive the digitalisation of the multi-day tours market,” stated David Schelp, CEO of TUI Musement, the Tours & Activities division of TUI Group. “In Nezasa, we have partnered with one of the most advanced travel tech providers in the industry and together we will build a multi-day tours platform for the next era of travel.”
The new platform will integrate with TUI’s inhouse ecosystem of technologies and infrastructure, and development has already commenced. The platform will benefit Musement and all TUI source markets across the world. Customers and partners alike will be able to access TUI travel components for the digital production of personalised multi-day tours.
“We strongly believe in the future of multi-day tours and in the huge potential that digitalization provides for this segment. We are looking forward to combining TUI’s tourism expertise with our unique technology to deliver a best-in-class digital experience to customers and partners.” said Manuel Hilty, CEO of Nezasa.
Source: TUI Group
