Accor, the world’s leading hospitality group, is expanding its Mövenpick brand portfolio in Poland with the fourth facility. The Group has signed a franchise agreement with the investor Rafin sp. z o.o. for the 180-room Hotel Mövenpick Wrocław, previously operating as the Hotel Grand. The historic property will undergo a rebranding and expansion to welcome guests as early as at the beginning of 2023.
Mövenpick Wrocław will be built as part of the expansion of the historic Hotel Grand, located on Piłsudski Street. Full of traditional beauty, the place which before the war operated as Hotel du Nord and was considered one of the most elegant buildings in Wrocław today is well-known to every lover of the capital of Lower Silesia.
The hotel will offer 180 spacious luxury rooms, a restaurant, bar and conference halls. The building will also feature a fitness centre, spa and underground parking.
This is the fourth facility of the Swiss five-star brand from Accor’s portfolio planned in Poland, after Mövenpick Kołobrzeg, Zakopane and Poznań. It will also be the second Accor hotel located in the historic building, after Mövenpick Zakopane, now under construction.
“This is our fourth contract signed in Poland for a Mövenpick hotel, which proves that the brand enjoys good reputation and trust among investors. We are certain that Mövenpick Wrocław, as an architectural showpiece of the city, will offer its guests a completely new quality of leisure in the premium segment. I am very happy and proud that such an experienced owner of Wrocław hotels as Rafin has chosen Accor to cooperate on this significant project,” emphasizes Jacek Stasikowski, Accor’s Network Development Director.
The investor is Rafin, a company with experience in hotel management and revitalisation of historic buildings, the owner of four hotel facilities located in Wrocław. Wrocław-based studio, Greg Architekci, is responsible for the unique Hotel Grand expansion project.
“Wrocław Hotel Grand is an important place for the city, which is why we wanted to cooperate with a brand that, on the one hand, would put an emphasis on the architectural value and historical heritage of the Hotel Grand, and on the other, would introduce guests to the world of modern luxury and the unique experiences of staying in a hotel. Mövenpick responds to these needs perfectly. At the same time, it becomes a part of the long-term project of the historical revitalisation of the surroundings of the new main railway station, which is so important for the people of Wrocław. We are proud to create together a new showcase of the capital of Lower Silesia, which will welcome all tourists visiting Wrocław,” underlines Paweł Rojek, President of RAFIN’s Management Board.
The history of the Swiss brand Mövenpick dates back to the 1940s. Located in city centres and top resorts around the world, Mövenpick’s five-star hotels are distinguished by unique experiences that provide guests with unforgettable moments during their stay. These include an afternoon chocolate hour, healthy smoothies for everyone, a specially prepared kids’ menu and advanced sleep technology, allowing for tailored rest.
The facility will be managed by Cohm, a Wrocław-based company owned by the capital group of the investor, Rafin, with many years of experience in organisation and management of historic hotel facilities. Cohm will manage, after the construction of the Mövenpick hotel, a portfolio of five hotels with a total of 575 rooms in the very centre of Wrocław.
“Cohm has a portfolio of historic hotels since 2007. The facilities we manage are not just another hotel buildings. These are historic elements of the urban fabric whose architectural sophistication requires a particularly reverent approach. In return, the hotels give back an unparalleled experience to our guests, who feel the flirtation of history with modernity in the facilities we manage,” adds Grzegorz Rojek, President of Cohm’s Management Board.
The first Mövenpick hotel in Wrocław is scheduled to open in the first half of 2023.
Source: Accor
This post was published on 15 May 2021 5:11 pm