Leonardo Hotels Central Europe Chooses B2b Sales Route With Didatravel

DidaTravel – a leading global hotel wholesaler – has announced an entirely new partnership with Leonardo Hotels Central Europe.

With this agreement, DidaTravel’s B2B buyers around the world gain access to real-time inventory from all of Leonardo Hotels Central Europe’s brands including: Leonardo Hotels, Leonardo Royal Hotels, Leonardo Boutique Hotels and NYX Hotels by Leonardo Hotels.

With over 15,000+ rooms available the company has a total of 88 properties in Germany, Austria, Switzerland, Poland, Czech Republic, Hungary, Romania, Spain and Italy.

This deal will significantly expand the global B2B reach of Leonardo Hotels Central Europe, giving it access to DidaTravel’s 23,000 B2B buyers, including travel agencies, tour operators, airlines and TMCs. These buyers are based in more than 50 source markets worldwide and over half of them are now based outside of APAC.

Such B2B buyers typically offer hotels incremental bookings from long-haul guests who often stay for longer, book further in advance, cancel less and spend more at the property.

This deal forms part of DidaTravel’s recently announced plan to increase the number of directly contracted hotels by end of 2022 to reach 74,000, with over 30 hotel chains already in pipeline.

Rikin Wu, DidaTravel Founder & CEO said, “Leonardo Hotels Central Europe is one of the leading hotel chains in the region and we are very pleased to partner with a chain known for its high quality and service standards. We are confident that DidaTravel’s technology, experience and extensive global B2B network will help them attract incremental high-value, international travellers now that safe travel has returned.”

Sandra Dreher, Vice President Sales & Marketing at Leonardo Hotels Central Europe comments: “Leonardo Hotels Central Europe is looking forward to the new cooperation with DidaTravel and extending our distribution reach across a wider international pool. We are convinced that our portfolio is an attractive new addition for the extensive network of travel buyers and believe that this agreement will produce further synergies for both partners.”