DER Touristik is taking the next step in its leading brand strategy: At the turn of the year, DERTOUR travel agency will replace the previous brand DER Deutsches travel agency.
“The continuation of our travel agencies under the name DERTOUR is the next logical step for a uniform brand presentation at all contact points, towards an integrated tourism brand,” emphasizes Ingo Burmester, CEO DER Touristik Central Europe. The travel agency chain benefits from the awareness and positive perception of the DERTOUR brand. Burmester is convinced that “strong brands create trust”. “Through joint campaigns and joint marketing, we can make optimal use of synergies and thus offer our customers important guidance.”
Under the leading brand DERTOUR, all levels of the value chain of DER Touristik are bundled under one roof – from the advisory competence and service quality of our own travel agencies to the tour operator brands and destination agencies to our own hotels. “Our new brand signals to the outside world that we are even stronger as part of this network – which gives our customers even more security,” continues DERTOUR travel agency managing director Andreas Heimann.
The conversion of the more than 400 branches across Germany has been underway since mid-November and is expected to be completed by the end of January 2022. Among other things, the offices are getting new window and facade designs, posters, advertising material and new business stationery. The official changeover date is 01/01/2022. In future, the offices can be found online at www.dertour-reisebüro.de .
The service standards, the quality of advice and the variety of offers will not change: The DERTOUR travel agencies will remain full-range providers and will continue to provide customers with the right travel offer from all of the more than 100 brands that have been offered so far. Through cooperation and partnerships with specialists such as Aldiana, AIDA Cruises, A-ROSA River Cruises, Chameleon and ASI Reisen, DERTOUR has closed white spots in the range in recent months and thus further rounded off the extensive range. The approximately 1,800 travel experts at DERTOUR travel agencies will remain permanent contacts for their customers at their usual location, even under a new name.
