Travelport partners with TravelFlan for AI driven marketing solutions

Travelport announced the addition of new artificial intelligence (AI) and big data-driven capabilities to its Digital Media Solutions (DMS) portfolio. This leading technology will be delivered through a partnership with TravelFlan, an award-winning AI digital solution startup.

Travelport will be able to offer TravelFlan’s various AI-based travel marketing solutions to travel suppliers and Destination Marketing Organizations seeking to raise consumer awareness and drive bookings. These solutions include TravelFlan’s AI digital engine and eConcierge Chatbot which provide targeted and personalized travel recommendations; and an ancillary revenue solution which tailors product bundles personalized to traveler personas, informed by big data from more than 30 million travelers.

Travelport customers will also be able to put their offers in front of nearly 200 million consumers across China, South Korea and Hong Kong using Samsung smartphones and China Mobile apps, through TravelFlan’s partnership network.

Packaged with Travelport’s own DMS technology which reaches travel agents in over 68,000 Travelport-connected agencies servicing hundreds of millions of travelers around the world, the new partnership will provide travel supplier and DMO customers the ability to engage consumers directly, as well as via recommendations from travel agents. A Travelport survey spanning 20 countries found that 87% of the 17,000 travelers surveyed rely on recommendations from travel professionals when researching their trips.

Anna Au-Yeung, Head of Global Destination Marketing at Travelport, commented: “With people choosing to travel primarily for leisure at present, we’ve seen clients increasingly seeking to reach consumers directly. This partnership with TravelFlan provides our clients with an omni-channel marketing solution, which is personalized and enables direct up-selling and cross-selling.”

Abel Zhao, CEO at TravelFlan, said: “Our goal is to use our technology to create added value for partners, and our partnership with Travelport perfectly encapsulates this approach. Adding our AI technology and consumer network to Travelport’s global agency network allows us both to provide travel marketers a more comprehensive offer.”