Travelport and ANA expand partnership in content and merchandising

Travelport, a worldwide leader in travel retail, and All Nippon Airways, Japan’s largest airline, deepened their relationship with an agreement to implement Travelport’s Rich Content and Branding – an advanced travel merchandizing solution. In recognition of the deep and abiding relationship between the two companies, ANA has also named Travelport a ‘Friendly Partner’

Additionally, the two companies expanded and extended a long-standing content agreement which will see ANA content continue to be distributed to Travelport-connected agencies across the world. This new agreement will see Travelport and ANA’s relationship entering its fourth decade with a larger range of fares and ancillaries than was previously available.

The contract also includes the use of Travelport’s Rich Content and Branding. The technology provides travel agents with graphically rich images and descriptions on fares and ancillaries, equipping them to deliver an equally compelling brand experience, no matter the channel. ANA joins over 300 airlines already using the solution.

Keiji Omae, Vice President of Marketing Strategy at ANA said: “We are very pleased to name Travelport an ANA Friendly Partner, in recognition of a long and productive working relationship which has proven its value many times over. Travelport’s vision for advanced travel retailing, and the sophisticated technology underpinning it, will enable agencies to better engage travelers with the award-winning service and products ANA is renowned for.”

Sue Carter, Head of Asia Pacific, Air Partners at Travelport added: “We are extremely honoured to receive ANA’s Friendly Partner status. It’s a testament to the mutual collaboration and constant drive to improve, which have been a hallmark of our relationship for decades. We’re confident that the advanced merchandizing technology we’re implementing, as well as the ever-expanding retailing features in our new Travelport+ platform, will enable agencies around the world to generate even more value for ANA in this next phase of our relationship.”