ITB Asia 2021 opened virtually

ITB Asia 2021 opened virtually on Monday with the travel industry in Asia gradually opening and braving new realities in leisure, MICE and corporate travel.

In the course of the next few days, more than 3,200 travel products will be showcased to international attendees. Over 900 buyers and 400 sponsors & exhibitors from all over the world will come together to explore business opportunities and connect with travel trade suppliers and partners.

For the first time, Asia’s leading travel trade show will run for five days from 25 – 29 October 2021, as an entirely virtual event, bringing together international exhibitors with travel trade buyers and trade delegates. ITB Asia Virtual Conference is happening from 26 – 28 October 2021 and will feature a number of key industry speakers who will provide thought-provoking insights and presentations during the event.

All attendees can make business appointments from 9 am to 12 am (GMT+8) daily, with some exhibitors taking advantage of the unlimited number of appointments introduced this year. The show will be hosted on the established platform – ITB Community in Asia (ITB Community) – the ITB Asia 2021 event also plays host to MICE Show Asia and Travel Tech Asia.

Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia said:

“This year will be the most important ITB Asia show to date. After 1.5 years, the tourism industry is showing promising signs of recovery, with testing, safe “travel bubbles” and vaccination campaigns increasingly normalizing travel, but there is still a long way to go to reach pre-pandemic levels. If the pandemic, which caused closed borders, travel restrictions and strict safety measures, has taught us one thing, it’s that our industry must remain flexible and keep re-inventing itself. At ITB Asia Virtual, the industry comes together to establish high-quality networks, conduct business, and share valuable knowledge. What makes this industry so unique is its ability to always turn crises into opportunities and innovations.”