Bókun, which belongs to Tripadvisor, announced the launch of JTB BÓKUN, a new platform for tour operators in Japan.
Bokun has partnered with JTB, one of the largest travel agency in Japan, to bring JTB BÓKUN to life.
Bokun said JTB BÓKUN is specifically built to help operators in Japan, with local language support and customized insights, helping operators manage and grow their businesses as travel adjusts as a result of COVID-19, and position themselves in the local and regional economy in Japan.
Tour and activity providers in Japan have a rich variety of experiences to offer both domestic and global travelers, and JTB BÓKUN will help connect this supply and provide high quality content to the diverse demand of Japanese tourist and inbound travelers.
