IfOnly, which was operating as a marketplace for events and experiences has been closed.
IfOnly was mostly a marketplace selling special events and activities and sending some of its income to charities. The company received an investment of $ 50 million in 2018 by a group including Mastercard, Hyatt Hotels and American Express.
Mastercard acquired IfOnly late last year and used the venture’s technology to support its experience site Priceless.com. Mastercard has transfered the technology and team to its own experiences marketplace Priceless.com.
The following note has published for visitors in IfOnly website:
Dear IfOnly Guests,
For the past 8 years, we’ve been dedicated to delivering the greatest experiences for good around the world. During this time, we have provided countless experiences that have generated millions of dollars for worthy charities and we thank you for your support.
With that said, we need to inform you that effective immediately, we are closing our site.
While it’s bittersweet to say farewell to IfOnly.com, we are excited to inform you that IfOnly has been acquired by Mastercard, officially becoming part of a well-recognized, global brand and Fortune 500 company. We’re incredibly thankful for the experiences we’ve created, the charities we have supported and the engagement from you, our guests.
