World’s most valuable hotel brands revealed

Brand Finance, leading independent brand valuation and strategy consultancy, revealed the 50 most valuable hotel brands of the world.

The total value of the world’s 50 most valuable hotel brands fell 33% year-on-year, falling from $70.2 billion in 2020 to $47.4 billion in 2021, according to Brand Finance’s report.

Hilton ranks first again

Despite a 30% decrease, Hilton once again became the world’s most valuable hotel brand with a brand value of $7.6 billion. Although Hilton’s revenue has taken a significant hit since the outbreak of the pandemic, the brand is confident in its growth strategy and plans to add 17,400 more rooms to its portfolio, bringing the total number of rooms to over 400,000. This means an 8% growth compared to 2020.

With its seven brands in the ranking, Hilton also has the most valuable hotel portfolio, with a total brand value of $13.8 billion.

Hyatt moves up to second place

Hyatt is the fastest growing brand in the top 10 and one of only two brands to record brand value growth in the top 50 with a 4% increase.

Savio D’Souza, Valuation Director, Brand Finance said:

The hotels sector has completely ground to a halt over the previous year, the repercussions of which are demonstrated by the sharp brand value declines for almost all of the top 50 most valuable hotel brands. The sector is a resilient one, however. As the world begins to open back up again, we are already witnessing a strong improvement in bookings and occupancy levels across the board, showcasing the strength of brands despite the turmoil of the last year.

Here are the 2021 world’s most valuable hotel brands