Tunisia has successfully leveraged an unexpected TikTok trend to create a brilliant tourism campaign. The story began with a video shared by two American tourists, Brittney and Hannah. They mistakenly booked a flight to Tunis instead of Nice, a blunder that quickly went viral on TikTok, garnering 36 million views.
Recognizing this unique opportunity, the Tunisian Ministry of Tourism and a local travel agency, Tunisie Booking, decided to turn the mishap into a successful promotional strategy. They arranged a special trip for the two tourists, offering them a comprehensive tour of the country that included cultural sites, archaeological visits, and local culinary experiences.
Brittney and Hannah shared their new, intentional journey on TikTok with positive comments, stating, “We’re ready to explore this country!” and “We don’t want to leave Tunisia, where we came by mistake.” This creative and modern approach effectively utilized a digital platform to boost Tunisia’s tourism profile, proving that even a mistake can be transformed into a valuable marketing asset.
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This post was published on 20 September 2025 1:47 pm