IHG Hotels & Resorts introduced its new Luxury & Lifestyle brand Vignette Collection today.
Vignette Collection, the 17th brand of the group, became the sixth brand IHG added to its portfolio in the last four years.
The Vignette Collection will give world-class independent hotel owners the opportunity to protect their own identity while benefiting from global recognition, IHG’s Luxury and Lifestyle expertise, and the strong IHG Rewards loyalty program.
Keith Barr, CEO of IHG Hotels & Resorts, said:
“Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale. As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.
“We’ve been strategic with the enhancements we’ve made to our Luxury & Lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second largest in the industry. We’ve built on the heritage and global success of our InterContinental brand, with the rapid international expansion of Kimpton and Hotel Indigo, and acquisitions of Six Senses and Regent. We expect to attract more than 100 Vignette Collection hotels in 10 years, and the brand will be key to delivering our ambition of industry-leading net rooms growth.”
The first hotels to join the brand were the 5-star Hotel X in Brisbane, Australia, and the Pattaya Aquatique hotel in Pattaya, Thailand.
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