Hilton has officially introduced its 25th brand, Outset Collection by Hilton, marking a strategic expansion of its lifestyle portfolio. Designed for travelers seeking authentic, character-rich hotel experiences, the Outset Collection aims to blend independent spirit with Hilton’s trusted hospitality standards.
Over 60 Hotels in Development, 500+ Potential Locations in North America
The first Outset hotels are expected to open by the end of 2025, with reservations available on Hilton.com starting in November. More than 60 properties are already in development, and Hilton has identified over 500 potential sites across the U.S. and Canada—from bustling cities to hidden adventure hubs.
Hilton CEO Chris Nassetta commented: “We’re reshaping hospitality to meet evolving guest expectations. Outset Collection reflects our commitment to growth and innovation.”
Design-Driven, Storytelling-Focused Hospitality
Inspired by the success of Hilton’s Curio and Tapestry Collections, Outset will feature hotels that tell their own stories—whether through restored landmarks, boutique urban escapes, or undiscovered gems. Each property will offer flexible dining options, ranging from grab-and-go cafés to full-service restaurants.
Lifestyle Portfolio Now Includes Eight Brands
With Outset, Hilton’s lifestyle segment now encompasses eight distinct brands: NoMad, Canopy, Curio Collection, Graduate, Tapestry Collection, Tempo, Motto, and Outset Collection. The group collectively represents over 1,000 luxury and lifestyle hotels worldwide.
All Outset hotels will participate in Hilton Honors, the company’s loyalty program with over 226 million members globally.
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This post was published on 6 October 2025 10:47 pm