Qantas and Accor have announced a close collaboration to launch a deeper partnership that will see mutual members of their loyalty programs be rewarded at every stage of their travel journey. Scheduled to launch mid-2021, it will be the first partnership of its kind between an airline and hospitality group in the Asia Pacific region.
This new partnership will give eligible members of both programs the opportunity to boost their rewards by simultaneously earning both Qantas Points and ALL – Accor Live Limitless Reward Points on Accor hotel bookings and Qantas Points and ALL – Accor Live Limitless Reward Points on Qantas flight bookings.
Members will also enjoy more opportunities to redeem points as well as a suite of exclusive benefits for top-tier members.
The partnership will apply for hotel stays across the Asia Pacific region and across Qantas’ domestic and international flights.
Qantas Loyalty CEO Olivia Wirth said Qantas Frequent Flyer is always looking for new and innovative ways to reward and recognise its members.
“From next year, eligible members of Qantas’ and Accor’s loyalty programs will earn twice when they fly or stay with the two brands. This is an entirely new way to recognise the loyalty of our frequent flyers which we know will be very popular,” Ms Wirth said.
“Although our members haven’t been flying much lately due to border closures, we know there is huge pent up demand, and we’ve been looking at how we provide even more value when their travel resumes whether that’s for business or leisure.
Accor SVP Loyalty and Partnerships Mehdi Hemici said the partnership between Qantas and Accor has been enhanced to deliver and exceed on the ALL – Accor Live Limitless promise to our members.
“It brings together two formidable players in tourism and elevates our loyalty programs in new innovative ways. Our relationship with Qantas will help strengthen ALL – Accor Live Limitless, bringing to life our “augmented hospitality” strategy. This major partnership will contribute to our shared goal of helping getting members travelling again and being rewarded for it,” Mr Hemici said.
Members of each loyalty program will receive further information on the full details of the new partnership early next year.
Qantas Frequent Flyers can already convert their ALL – Accor Live Limitless Reward points to Qantas Points at the rate of one ALL – Accor Live Limitless Reward Point per one Qantas Point.
This post was published on 19 November 2020 3:53 pm