Best Western® Hotels & Resorts (BWHR) announced today the readers of Business Travel News (BTN) have selected Best Western as the No. 1 Midscale Hotel Brand and Best Western Plus as the No. 2 Upper Midscale Hotel Brand in BTN’s 2020 Hotel Brand Survey. This high-profile recognition marks the sixth year that BWHR has been ranked at the top by BTN’s readership – amplifying the brand’s award-winning track record and reflecting its position as the preferred hotel company for today’s business travelers.
BTN’s Annual Hotel Brand Survey measures corporate buyer opinions of the lodging brands they use. In 2020, the survey accounted for the impact the COVID-19 pandemic has had on the industry with the inclusion of additional criteria that address the needs of today’s business traveler. BTN readers include more than 44,000 travel managers who control $264 billion in corporate travel spending. Best Western and Best Western Plus continue to win out over brands such as Hampton by Hilton, Fairfield Inn, Holiday Inn, Wingate, La Quinta and Ramada.
“We are thrilled to once again top the charts of BTN’s annual hotel brand survey,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. “Business travel is a key market for our brands, and during these tumultuous times for the industry, we remain focused on delivering exceptional products, amenities and experiences that today’s business travelers are searching for. We care about the needs of our travelers, so we are proud to partner with buyers – listening and learning from them – as we continue to adapt our offerings for business travelers in today’s unique landscape.”
