Hong Kong based Cathay Pacific has launched today a new premium travel lifestyle brand “Cathay”
Airline says “Cathay” will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness over the coming months.
“Cathay” brings together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the way the customers interact with the carrier, including how they earn status and use miles.
At the same time, the new brand will integrate airline’s offerings.
The first of these offers – a new Cathay co-branded credit card – will be launched in Hong Kong soon. These will all culminate in a refreshed customer relationship programme in the first half of 2022.
Initially, “Cathay” will only be available in Hong Kong while Cathay Pacific will continue to be the global brand however company aims to expand the “Cathay” premium travel lifestyle brand to other markets.
Chief Executive Officer Augustus Tang said: “Our ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world.
“At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel.
“‘Cathay’ reinforces our commitment to engage with our customers in their everyday lives with world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our ‘Move Beyond’ purpose.”
