Turkish Airlines has signed an IT deal with Amadeus that will help it deliver personalized offers to travellers across all platforms and devices.
Via the new agreement the Turkish flag carrier is aiming to expand its customer reach with a series of new shopping solutions from Amadeus’ Offer Suite which will allow the airline to connect with new market channels and develop a future-proof retail strategy.
As per the recent press statement by the Madrid based GDS; Turkish Airlines will be the first airline to adopt Massive Search, a solution which will help it deliver the most relevant and bookable fares to travelers.
This new IT agreement follows an extended distribution agreement signed with Amadeus in 2019.
The deal comes at a time when Turkish Airlines continues to expand its operations. From 2017 to 2019, the airline increased its passenger numbers from 69 million to 75 million and it expects to reach 120 million by 2023.
“These are exciting times at Turkish. Now, as the sector eyes recovery, we will push the bar when it comes to searching and shopping for our fares, delivering the content our travelers want in a quick and consistent way, no matter the channel,” said Ali Serdar Yakut, CIO, Turkish Airlines.
Maher Koubaa, Executive Vice President, Airlines, Middle East, Turkey & Africa, Amadeus says: “This partnership with Turkish Airlines is a testament to our simple, agile and open approach that allows our partners to easily integrate our technology within their own IT ecosystem. We look forward to further continue our work with the airline in the field of merchandising as we support the airline’s ambitions to deliver a world-class experience to its travelers.
